A Web developer you can trust

I Care – About You, Your Business, and Your Budget.

I design and maintain websites – from blogs, portfolios, e-learning and e-commerce to application- and document handling sites.

20+ years of experience

Great Designs

Made in Europe

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Clever websites that doesn’t break the bank.

If you own a business you should also own your website, so the first principle is to avoid Wix, Squarespace and similar solutions because it usually comes at a price the day you want disentangle from them.

Second, you should have autonomy in maintaining your site, maybe even maintain it yourself. This gives you better control over your costs and freedom to effortlessly scale up (or down) your business, without being dependent on anyone (not even me).

plan and pricing

Every site is different because every need is different. When you approach me with a project, we’ll assess your current and anticipated future needs, your budget, and how much time you can—and are willing to—spend maintaining your website.

If you are already independent, but need occasional support, you can purchase extra hours when the need arises, but you need to contact me first.

Features

Rocket.net is currently one of the leading WordPress-specific hosting providers on the market. That’s why I rely on it for both my own and my clients projects.
Rocket is fully integrated with Cloudflare, which means extremely high performance and very good basic security features, otherwise reserved for enterprises because of the costs. Now you can have all that on your own site!

I have a collection of developer licences in my toolbox – built up over years of trial and error and looking beyond the hype to the facts based on my own experience. The tools I use work, and I trust the teams behind them – occasionally even working with them. I use my toolkit for both my own work and most client projects.
Licences can be expensive – developer licences even more so – but they also allow me to share the benefits with my clients.

Transactional emails are the messages sent by your website—like contact form notifications, reminders, and admin alerts. They are crucial for functionality and reputation but unfortunately often not taken seriously enough. I typically set up my clients with Smtp2Go for transactional emails. Omnisend for marketing emails and/or Vaia for individual emails if needed. All highly reliable services with excellent features.

The web is increasingly under threat by all kinds of bad actors, and you really don’t want any of them breaking in to your site to plant ransomware, have emails scraped or inject harmful code. A Malware scanner continuously compare the clean code for unknown changes and replace damaged code with the original clean code.

Off site backup is the digital equivalent of “Don’t put all eggs in the same basket”—a necessary insurance against disaster.

pricing

Each plan is set up to suit the specific needs of you and your website. The cost depends on the tools and solutions involved. Regular maintenance is always included. If you’d like help with things like content updates, handling support emails, or other ongoing tasks, we can add that to your plan for an additional monthly fee.

Most clients spend between €50 and €400 per month, depending on the level of support required.

If you want a bare minimum price, we can opt for that as well. You can always buy extra hours should you get stuck (See below).

I use a sliding hourly rate to keep things fair—after the inital meeting all projects start at €120/hour, but the longer we work together, the more hours you will accumulate and your rate drops—all the way down to €50/hour.

Hours can be bought as credits in advance at a discount. I invoice them in batches of 3 hours (10% discount) or 5 hours (15% discount). Purchased hours do not expire and can be used at any time. I will keep track of your remaining credit and provide an update with each invoice.

Hourly fees
Initial consultation: Free
T1 First 2 hours: €120/hour
T2 3–15 hours: €100/hour
T3 16–40 hours: €85/hour
T4 41–100 hours: €65/hour
T5 Over 100 hours: €50/hour

As a freelancer in Italy I do not charge VAT.

Examples of software in my toolkit. I use these for almost all of my own projects, and most of my clients. Affiliate links.

Who is Björn?

Born in Sweden, academic past, photographer, copywriter, programmer, designer, builder, writer. I live in Florence, Italy with my wife Maudie and our dog Luigi. Besides web development, I’m also writing (under a pseudonym, so googling won’t help) and learning Italian. I take on new projects as previous clients become independent.

Clean Code

Quality and regular updates are essential priorities to minimise risk. I also make an effort to use European made software whenever possible given quality and trustworthiness.

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Free Planning tool

To build a website you need a plan. Most essential is what it is you are offering.

Subscribe to get the free planning tool!

Download now!

support for your customers

Let me take care of your customers technical questions, so you can focus on your business.

Book a meeting
Custom made Solutions to fit your brand perfectly

A few Current and previous clients

Virbela ateljé

Complete overhaul of the business, including sales routines, web design, catalogue design etc.

Liftutbildningsrådet

Consulting and Graphic design for web and print, including the production of this Info-drama video

Dininsida Psykoterapi

Graphic design and web development including copywriting. Main feature: client booking.

Anna Whitlocks Minnesfond

Graphic design and web development including copywriting and some minor automations.

My 50 Minutes

Graphic design and web development including copywriting and extensive GDPR friendly automations. The site features a science-based matching process, fully integrated with Whereby for video sessions, plus a number of other advanced tools designed to make both client and practitioner workflows smooth and intuitive.

Svenska mobilkranföreningen

For several years, I worked as a consultant developing Sweden’s standard crane training programs for mobile and tower crane licensing. A particularly appreciated outcome from this project is Mobilkranföraren — the textbook widely referred to as “the crane operator’s bible.” (Yes, I wrote it.)

Svensk-Franska Stiftelsen

Graphic design and web development. I recently modernised their application process by transitioning from a fully manual system to a semi-automated online platform — with integrated AI to handle much of the routine work. Staff now have a full overview of each application’s progress, along with built-in tools for collaboration and follow-up.

Maudiebrady Art

Graphic design and web development. This is my wife’s website. It started out as simple portfolio but it is constantly evolving. Currently web-shop and course registration has been added, with next steps being an enhanced shopping experience and online live education. We are thrilled to develop this together!

Expats in Florence Social Community platform

Graphic design and web development. This project is an idea that has yet to take off. I created it, but don’t really have the time to market it.

Testimonials

Bragging does not come natural to me, so I outsourced it. Here are few voices.

5 star rating
5 star rating
5 star rating
5 star rating
5 star rating
Testimonials are a social proof, a powerful way to inspire trust.
Customer Name
Customer Title
5 star rating
5 star rating
5 star rating
5 star rating
5 star rating
Testimonials are a social proof, a powerful way to inspire trust.
Customer Name
Customer Title
5 star rating
5 star rating
5 star rating
5 star rating
5 star rating
Testimonials are a social proof, a powerful way to inspire trust.
Customer Name
Customer Title
5 star rating
5 star rating
5 star rating
5 star rating
5 star rating
Testimonials are a social proof, a powerful way to inspire trust.
Customer Name
Customer Title

What are your needs?

Contact me today to get started!

Contact me today
Custom Web Design Services

Can’t find a plugin for your needs? I build it for you.

Expert WordPress Maintenance

Always here to assist with your website maintenance.

Reliable Website Support

Let me deal with your customers technical issues.

Innovative Web Development

Boost your sales with your own online web shop.